How great leaders inspire action | Simon Sinek | TED - YouTube
Why do some companies and individuals achieve things that defy all assumptions, while others do not? Apple, Martin Luther King, and the Wright brothers, for example, stand out despite having the same resources as their peers. The key to their success is the Golden Circle: Why? How? What? This concept reveals that inspiring leaders and organizations all think, act, and communicate from the inside out—starting with Why—unlike others who do the opposite.