The First Time Tim Cook Experienced the Apple Vision Pro

The first time Tim Cook experienced the Apple Vision Pro, it wasn’t called that. It was years ago, before Apple Park was built. Cook recalls seeing the prototype at Mariani 1, a secretive Apple facility. This monstrous machine, with multiple screens and cameras, transported him to the moon, making him realize the potential of this technology.

In the years since, Apple engineers have worked to shrink this technology into a wearable device. Now, the Vision Pro is set to launch, with tens of thousands already preordered. The challenge remains to convince the broader market to spend $3,500 on this spatial computer.

Early adopters like James Cameron and Jon Favreau have praised the device, calling their experiences "religious" and "mind-blowing." The Vision Pro allows users to interact with digital content in a 3D space, making it feel incredibly real.

However, the device's size and weight are concerns. Weighing around 20 ounces, it feels like wearing five sticks of butter on your face. Despite using the lightest materials, the Vision Pro still feels bulky. Analysts predict it will take years for the device to become as common as sunglasses.

The immersive experience of the Vision Pro is both its strength and potential drawback. Users find the real world flat and boring after using it. This raises concerns about over-reliance on augmented reality.

Ultimately, Apple is leading us into a new era of computing. Whether we embrace it willingly or reluctantly, the Vision Pro represents the future of computing, entertainment, and memories.

The original article: https://www.vanityfair.com/news/tim-cook-apple-vision-pro